A business proposal is the most important part of your entire venture. Without this, no one is going to take your idea seriously which can mean you won’t receive funding. Make sure you do thorough research on every facet of your business idea so there are no “uh-ohs” down the road. To learn about starting your own business try this online course: how to start a business.
Here is a sample business proposal for an organic food retailer. You can tailor this for your business.
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Executive Summary
This is your chance to grab the attention of the reader in the most concise and informational summary you can muster. Never let this run over one page long. Also, do not write this portion until after you have done everything else, all research, all numbers crunched and the entire packet completed. (You can read about the full business proposal template in this article.) Since this business is fairly new, the executive summary will not be as detailed (with financial growth, charts and graphs) as it would if it were already well-established.
Our mission is toprovide a healthy and sustainable food option for our consumers. As an organic and GMO-conscious business that practices zero-waste policies, we not only feed our customers – we educate them. Yampa Valley Naturals was founded in 2012 by Maya Stone and Joseph Yebcavich. We are a home based business seeking a permanent commercial location for retail and wholesale purposes. Our products are organic treats such as breads, granolas, jams and mushrooms that serve the population of the Yampa Valley and beyond. We are Colorado Proud certified, part of the Main Street Chamber of Commerce and have all necessary permits to operate legally within Routt County.
The founders of YVN have years of experience in running successful businesses, overcoming difficult obstacles and advocating for the organic and GMO-free food scene. Combined, Maya and Joseph have 10 years of mushroom growing, bread baking and retail experience. Maya served on the city council in VA for sustainable food committee and Joseph is a representative of the sustainability council in Steamboat Springs, CO.
We are prepared to invest 50% of the total needed start-up funds. They are seeking the final 50% of funding to meet our financial goals from Mountain West Bank and interested angel investors. There is also a Kickstarter campaign active to aid us in this process. We foresee Yampa Valley Naturals becoming a staple in the Steamboat Springs community; to educate the public about the importance of local and organic food; to provide cost effective healthy food options; and to develop partner programs with Colorado Mountain College to enrich the Sustainability program and further the local food goals of the valley.
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I. General Company Description
This section reviews your company’s goals, objectives, and philosophy, as well as goes over what the industry is like.
Company Goals and Objectives
Goals:
- To be the leading organic and GMO-free food producer in Colorado
- To have a store front with prepared food and products and food-to-order
- To educate consumers about the current and future state of the food industry, plants and their health benefits and
Objectives:
- To obtain GMO-free certification
- To obtain USDA 100% organic certification
- To have three full-time employees with salary and benefits
- To encourage local food swapping
Business Philosophy:
Sustainable, Local and Organic is our motto.
- Sustainable, because it’s important to reduce our footprint on the fragile environment by recycling, reusing and repurposing.
- Local, because stimulating the local economy is good for you, good for me and good for the other members of your community. It creates a healthy atmosphere for thriving business and happy people.
- Organic, because eating products that are pesticide and preservative free is crucial to your health.
The phrase is also an acronym for SLO food which is a movement to counter the ever-so-popular fast food world we live in. SLO food encompasses not only how your food is grown and where you buy it, but where and how you enjoy it, too. SLO food intends to remind people to just slow down. Food is meant to be enjoyed as a cultural event – not as just a means to survival.
Industry Description
The food industry is forever growing, changing and adapting to the demands of the consumer. In recent years there has been an exponential growth in the organic food market. Consumers are becoming more aware of what they are ingesting and how important it is to choose preservative free and pesticide free products. The organic industry is on the rise as sale trends show for 2012. According to the Nutrition Business Journal, organic food sales in the United States have increased from approximately $11 billion in 2004 to an estimated $27 billion in 2012. Furthermore, according to the USDA Economic Research Service, organic food products are still gaining ground in conventional supermarkets as well as natural foods markets, and organic sales accounted for more than 3.5 percent of total U.S. food sales in 2012. We anticipate this positive growth to continue in coming years.
II. Products and Services
Describe in depth your products or services in this part of the business proposal. Don’t be afraid to go into even further detail than our example below shows, based on your specific industry. Include advantages and disadvantages you have over the competition.
Description of Products/Services
We produce and package organic products for wholesale, retail, and foodservice. These products include but are not limited to:
- Granola
- Granola Bars
- Trail Mix
- Fruit Butters
- Herbs (Fresh/Dried)
- Mushrooms (Fresh/Dried)
- Pastries
- Cookies
- Muffins
- Cereals
- Nut Butters
- Artisan Breads
Competitive Advantages/Disadvantages
Yampa Valley Naturals has a distinct advantage as a local organic foods producer. We dedicate a tremendous amount of time to research to ensure the best organic, GMO-free ingredients in all of our products. While not every product we sell is 100% organic and 100% GMO-free – we strive to be. This sets us apart from our competitors as no other business in town produces sustainable, local and organic packaged food.
Living in the Yampa Valley can have its setbacks in the agriculture and product creation sector due to our rather remote and high-altitude location. Obtaining certain ingredients is already problematic but we need to again dramatically narrow our search to meet our high standards of organic and GMO-free ingredients.
III. Marketing Plan
First, include a section on economics here. Because this is drastically different for every industry, we have not include an example here. However, here are some of the questions you should seek to answer with your economics section:
- What is the total size of your market?
- Is there a current demand for your product?
- What are the trends?
- Is there growth opportunity?
- Are there any barriers you face to being successful as a start-up?
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Next, include a section about customers. Identify your targeted customers, their characteristics, and their geographic locations, otherwise known as their demographics.
Customers
Our target customers range from young to old and they will primarily be residents of Routt County, CO. Our products cater to the sweet tooth of kids, the health nut to the diabetic elderly. There is one important theme here and that is: S.L.O.
Our most popular customer groups will most likely be Steamboat Springs residents with at least a middle-range income. Typically these customers will be eco-conscious or health-conscious citizens and could very well be in the education, health, or food sector.
You should also include a section on your competitors. List major competitors by name in this section if possible.
Competition
Surprisingly, none. We have been unable to locate a company with similar values and/or products located in the Yampa Valley. There are local farms that produce fresh herbs, but this is only a small portion of our entire product inventory. Insofar, we have seen no signs of local gourmet mushroom farmers or any local organic foodservice companies. Restaurants in town primarily carry big name organic foods in their shops and we intend to become the new local source for high-quality organic products at the retail, wholesale and foodservice levels.
For a lot of Steamboat residents, locally produced foods are more appealing than ones produced from corporations. At a talk held by the Yampa Valley Sustainability Council in April entitled: Local Foods, speakers asked the approximately 100 Routt County citizens what their idea of “local” was. The results were impressive. More than 80% of the room considered local foods to be produced only in Colorado. Out of that 80% almost half considered local to be only produced in the Western Slope area which encompasses Steamboat Springs. These people are our target market and we have no true competitors at this moment.
How will you get the work out to customers? Include this information in the next section. You should include not just direct promotional strategies, but also branding strategies and budget information.
Promotion
Currently we are relying heavily on word-of-mouth. Our business financial structure right now cannot hold as many clients as we are receiving inquiries from which is why we are seeking a loan. Once we are able to aptly expand our operations we intend to use local print media (newspaper, other publications), social media, email, flyers and our previous product exposure at local businesses.
Yampa Valley Naturals is reserved, yet hip, organic and sustainable, small town gig. We like folk music, a good hike and nice glass of wine, we’re not hippies but were considerate of our environment and those in it. We seek to portray a contemporary and simultaneously back country feel with our products. They are sleek, yet cozy and familiar yet exotic. If we manage to make our customers feel any of these then we are on the right track.
Promotional Budget
Monthly spending really depends on our sales. We anticipate approximately 1 shipment of paper a month, 1 shipment of business cards every 6 months. Annually this equals $630 a year. Our prices are comparable to a bit higher than our competitors. After much research we have realized that because our products are primarily made with organic, GMO-free and local ingredients. We do not have any direct competitors in Steamboat Springs that produce and package their own organic and local foods for sale.
We have already see our customers make their decision on the quality of our product over the price. We initially had incredible affordable prices as we didn’t understand our market yet. We have driven the prices up considerably and have actually seen an increase in our sales.
V. Sales Forecast
Wechat qr code. Use a sales forecast spreadsheet to prepare a month‐by‐month projection. Here is also a startup expenses worksheet to use.
Make sure that this information is extremely detailed and describes not just the projection, but details about why you’re predicting these sales and expenses. This part will be most scrutinized by anyone considering giving you money.
VI. Operational Plan
Explain the daily operation of the business, its location, equipment, people, processes, and surrounding environment.
Production
We are producing our products in our home kitchen currently. We intend on producing all products on site once we obtain a certified commercial kitchen and retail space. We plan to keep a tight rein on inventory by implementing monthly inventory checks and will adjust our methods on a regular basis accordingly.
Location
We started off as a cottage kitchen business working out of our home kitchen. We now operate out of a commercial kitchen in town, use our home mailing address as our business location and our products are sold via events, farmers markets, third party, and on our website.
Our ideal location is a small shop off of the main street. Oak Street, which runs parallel to Lincoln Ave. (the main road) has great boutiques and unique shops that would be a great fit for us. There is ample street parking and rent is cheaper.
Legal Environment
Yampa Valley Naturals has already obtained a city sales tax license, a state sales tax license, a wholesale and retail manufacturer license and insurance through Mountain West insurance agency. We have no trademarks and are unsure as to zoning at this point as our location is still to be determined.
Personnel
Yampa Valley Naturals will be run by the founders, with a possibility of hiring one or two part-time employees – depending on business. We have factored in these salaries into our forecasts. If we do bring on employees there will be extensive training required to ensure that our product quality and customer service is always consistent. Pay will begin at $12 an hour for part-time employees. We will not offer health insurance.
For more in depth information about how to complete a full business plan, forecasts and all, check out this easy online course: writing a business plan draft. It’ll walk you through all you need to know! There is also a great article on how to write a winning proposal. There is so much information at your disposal – use it!
Vim is a text editor that has been around for ages and is fairly popular among the coders and advanced users. In this article, we will be taking a look at some of the most popular and useful Vim commands.
Defining itself as “the ubiquitous text editor”, Vim is not something that the average computer user is likely to run everyday. However, it has a very loyal user base and comes loaded with a good set of features. As such, it is worth the effort to take a moment and first familiarize ourselves with the Vim editor itself.
What is Vim?
In simple words, Vim is a text editor. It is the successor to the Vi editor, and has been around ever since the 1970s. In fact, for several decades, Vim was the default text editor of choice on most UNIX operating systems, including popular Linux distros and certain Apple devices.
Of late, Vim has found itself falling out of favor. This is primarily due to the advent of newer text editors to the scene, such as gedit on Linux. Plus, modern code editors such as Atom can also fill in as a text editor when needed without causing too much of a strain on memory resources.
That said, Vim still continues to be a popular text editing option. It is highly configurable and easily adaptable. While Vim is probably not the most eye candy editor out there, it makes up for its less enticing appearance by providing a wide range of features.
Consider, for example:
- Memory-persistent, multi-level undo feature
- Support for various file formats and extensions, including several programming languages
- An extensive plugin repository to get the most out of the Vim text editor
- Integration with custom tools, as well as standard text editing features such as Find and Replace.
All such features, put together, make Vim a robust and reliable text editor. This is especially why it has been around for several years now — Vim is a simple yet powerful tool that just gets the job done.
How to Work with Vim?
Now that we have established what all Vim can bring to the table, the obvious question arises — how do we get it?
For a start, the first step is to download and install Vim. The installation process is fairly straightforward. As far as the download goes, Vim is a totally free and open source software. Windows users can grab the latest version from the official website here. Mac users, on the other hand, can find the respective version from this repository.
Most Linux distros tend to bundle Vim as an alternative text editor nowadays. It might be a good idea to search for Vim in the distro’s repository itself, if your Linux machine does not have it installed already.
With that out of the way, Vim needs a fair amount of getting used to, before you can actually master its interface.
Vim has 12 different editing modes. Yes, you read that right — most editors tend to have just one mode (that is, “editing”). There are 6 basic modes, and the other six modes are just variations of the same.
The six basic Vim modes are as follows:
- Normal Mode: The default mode that is used for editor commands.
- Visual Mode: Similar to Normal Mode, but generally used to visually “select” and highlight chunks of text or code.
- Select Mode: Operates in a similar fashion to Visual Mode.
- Insert Mode: Used for editing; identical to the default workflow of modern text editors.
- Command Line Mode: As the name suggests, this is the CLI mode.
- Ex Mode: Similar to Command Line Mode, except that in Ex Mode, a single line of CLI input does not cause the command line to exit.
The Normal Mode is the default mode in which Vim starts. As such, it is also referred to as the Command Mode (not to be confused with the Command Line Mode though).
Introducing: Vim Commands
Now, as we discussed earlier in this post, Vim is not your everyday run of the mill text editor. Instead, it is more geared towards coders and power users. As such, it comes loaded with a wide array of custom keyboard commands that can make life easier for its users.
In fact, in order to truly get the max out of Vim, it is almost essential to have a certain degree of familiarity and experience with Vim commands. So let us now take a look at some of the most useful Vim commands that we can use with this awesome text editor.
However, before that, we need to ask the big question: how do we use the keyboard commands in Vim?
In order to type Vim commands, we need to be in the Command or Normal Mode. Vim starts in this mode itself by default, or we can just press the Esc key to reach Command Mode.
Once in the Command Mode, we can input any Vim command as per our needs. In order to type text, we will need to be in Insert Mode, which can be achieved by pressing the i key in the Command Mode.
And now, on to Vim commands!
Basic Vim Commands
First up, let us discuss the most basic Vim commands.
Find and Replace Vim Commands
Every text editor has the Find and Replace feature nowadays, and Vim is no exception. Here are the Vim commands for the same:
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Vim Commands for Cut, Copy and Paste
Just like Find and Replace, Cut, Copy and Paste too is a common feature. Vim commands to work with cut/copy and pasting of text can be found below:
Vim Commands to Change Case
These are Vim commands that can help us change the case of text, such as uppercase to lowercase, or vice versa.
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Navigation within the File
Vim Commands given in the below table help us smoothly navigate within the opened file.
File R/W and File Explorer
What good is a text editor that cannot read/write files properly? Vim comes with its own File Explorer that can help us access the files on our disk in no time. Here are some handy file-related Vim commands.
Interface-Related Vim Commands (Tabs and Windows)
Need to split the window into two? Open a new tab or work with multiple tabs? Yes, Vim supports it all, and has custom Vim commands for such interface-related operations.
Text Alignment and Indentation
To indent or align text in Vim, following commands can be used:
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Autocomplete Vim Commands
To autofill or autocomplete text, Vim has a few commands of its own. Things 3 v3 8 mac.
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UNIX-Only Vim Commands
Vim comes with certain commands that can be used only on a UNIX environment. This implies the following commands can be used on Linux computers, or Mac, but sadly not on Windows.
It is also worth noting, by the way, that Vim is not exclusive to desktop machines. Vim can be used on any web hosting server, and be accessed via SSH as well. This is why Vim has specialized Vim commands for UNIX machines as the vast majority of web hosting servers are running Linux/UNIX operating systems.
Miscellaneous Vim Commands
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And now, let us look at some misc Vim commands as well:
Conclusion
And that brings us to the end of this post about Vim commands. If you are a Vim power-user, which Vim commands do you use the most? More importantly, which Vim commands are the most useful for saving time and boosting productivity? Share your views in the comments section below!